As author Vitaly Petrussenko chronicles, following the failed Bay of Pigs invasion the CIA sustained significant negative impact. To help restore its luster “and his own image at the top of the Establishment” then-CIA Director “Allen Dulles authorized a big article in Fortune magazine, written by his friend Charles J.V. Murphy.” Classified documents intended to place CIA officials in a positive light and relieve them of responsibility of the failed invasion were turned over to Murphy “with Dulles’s consent.”
Shortly thereafter Dulles became the standard public spokesman for the Agency when he “began cultivating relations with television companies as suggested by Attorney General Robert Kennedy who himself was instructed by his President-brother to re-organize the Agency.” For example, “NBC television was offered the unique opportunity of producing a film about the CIA narrated by David Brinkley, NBC’s star commentator. Naturally, the film vindicated the CIA, and praised its cloak-and-dagger agents.
Vitaly Petrusenko, Trans. By Nocolai Kozelsky and Vladimir Leonov, A Dangerous Game: CIA and the Mass Media, Prague: Interpress, 1977, 23.