Expert Review by Maryam Henein
As reported in a November 12, 2019, Financial Times article,1 dozens of popular health websites are tracking, storing and sharing your personal data, including WebMD (the leading health website) and Healthline (currently the third most popular health site2).
These two websites also, as of this year, dominate Google health searches, which virtually guarantees their continued growth and influence. “Establishment, big corporate pharma websites like WebMD are monopolizing the first page of results,” Google Whistleblower Zach Vorhies confirmed in an interview with The Epoch Times.3
I wrote about how these two websites use and share your data in my November 8, 2019, article “Shocking Proof How Google Censors Health News.” I’ve also covered this issue in other articles, so the Financial Times’ report came as no surprise to me.
What some might not know is that this kind of information sharing is illegal in Europe. As reported by Financial Times:4
“Using open-source tools to analyse 100 health websites, which include WebMD, Healthline, Babycentre and Bupa, an FT investigation found that 79 per cent of the sites dropped ‘cookies’ — little bits of code that, when embedded in your browser, allow third-party companies to track individuals around the internet. This was done without the consent that is a legal requirement in the UK.”
Seventy-eight percent of the sites shared user data with DoubleClick, Google’s advertising arm, while 48% shared data with Amazon. Facebook, Microsoft and AppNexus, another advertising firm, also received user data.
What this means is DoubleClick, Google’s ad service, will know which prescriptions you’ve searched for on these websites, thus providing you with personalized drug ads, and Facebook will know what you’ve searched for in WebMD’s symptom checker, as well as any diagnoses you received.