Non-profit Headed Up By Career Marketers
In the first two years of its existence the Sandy Hook massacre event’s premier fundraising organization has raised close to $6 million–an average of $3 million per year.
In 2013 and 2014 alone the nonprofit pumped the American public and larger donors for $5,809,367, according to the most recent IRS filings of the organization.
The lofty figure shouldn’t come as a surprise given the marketing talent heading up the organization and the fact that major news media have vigorously promoted the event without ever questioning its veracity.