Submitted by Toni King
It took two weeks for the Sun-Sentinel newspaper to announce that James Tracy had stirred up a controversy. In the wake of the Sandy Hook Elementary mass shooting incident, the academic had published a series of articles describing the neglect of major media to address discrepancies in their own reporting, as well as the appearance of their collusion with law enforcement and federal agencies in carefully managing a narrative that focused away from journalistic investigation. Tracy’s writings gathered attention from independent researchers, but were little noticed elsewhere until, singularly, the Sun-Sentinel newspaper was roused to mount an exception to the Professor’s critique.
The problem for the Broward/Palm Beach counties publication was that Tracy, a PhD whose areas of expertise include media and communication studies, was the kind of authority the newspaper was accustomed to running to when it wanted to shore up its own credibility. What to do? Deciding to ignore Tracy’s observations helped the newspaper slip past the need to justify its own position, and move on to the only option left to it: discredit the man himself.