March 29, 2021
Nike has taken steps to distance itself from the blood-injected ‘Satan Shoes’ promoted by rapper Lil Nas X, saying it didn’t make or endorse the product, but skeptics were more swayed by the iconic Swoosh logo on the sneakers.
“We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement to NBC News on Sunday, two days after news of the new sneakers began to create a buzz on social media. “Nike did not design or release these shoes, and we do not endorse them.”
The company had remained silent as the new shoes – a collaboration between Lil Nas X and streetwear company MSCHF – generated controversy, including criticism of Nike, for days. And when it did disavow the product, which features red ink and a drop of blood in the see-through heel, it did so without saying anything critical or denying that it approved use of its trademark.